So you’re just starting on an article marketing business and want to find out ways on how to establish your web presence. Here are some tips that you can use to get you started in the article marketing industry.
1. Make your title eye-catching. Titles act as a hook to draw people’s attention. It needs to sound interesting for people to actually read it. Otherwise, they’ll just ignore your article, no matter how hard you worked on it. Instead of using a title that sounds completely boring, go for one that actually sounds compelling.
2. Focus on quality. Now that you caught your reader’s attention, you need to be able to retain it so that they will be able to read through what you wrote. The reason that they went to your website is because they’re looking for information, so make sure you give them what they’re looking for. Don’t let the keywords bog you down: quality should trump quantity. Article marketing is primarily about filling in the niche that was previously empty, so make sure you give something that’s new and helpful.
3. K.I.S.S. If you went through basic writing classes, you surely would have heard about K.I.S.S. (Keep it Short and Simple) already. Even as you provide the needed information outlined in Tip #2, make sure that you actually keep your write-ups in article marketing short and simple. Be precise. Don’t use empty words to serve as fillers or you’ll end up having a poor online reputation for being verbose and nothing else. Keep your article well-organized as well. Make use of bullets and number lists so your readers can easily see what the meat of your article is.
4. Take advantage of article directories. Most if not all authors in the article marketing business make use of article directories to increase their web credibility. Don’t get left behind. Submit your articles to the major article directories. However, make sure you do not post the same content to all article directories at a time. That is actually counter intuitive, since search engines will only get the one with the highest rank and disregard everything else. Rewrite your articles instead when you submit it to different article directories.
5. Use autoresponders. Autoresponders can list down all of the articles you’ve written down. That way, your readers can already know what your areas of expertise are.
6. Cross-reference. If your article marketing write-ups are connected to each other, take advantage of the cross-reference tool to give your articles (and yourself) more mileage.
7. Publish an e-book. Fact: publishing e-books will boost your online reputation. While the idea might sound a little intimidating, it’s actually pretty simple if you put all your popular articles in one e-book.
8. Use affiliates. If you have affiliates, get them to promote your articles for you.
9. Pump up your resource box. Make sure that your resource box has all the pertinent information. Instead of putting background information on who you are, focus instead on showing people why you’re knowledgeable about that certain topic.
Use these tips to help you find success in the article marketing industry.
