Haha, our website is awesomer than yours!
How should a website be judged for greatness?
Different sites can have very different purposes – leading visitors to pick up the phone, capturing visitor contact information via webform, guiding visitors to click banner ads – but generally speaking, if a website accomplishes its intended purpose, it can probably be called a good site. But in order for a good website to be deemed great, it will always achieve high marks in these three qualities: Trustworthiness, Optimization, Conversion.
A great website must exude a sense of trust and identity with its visitors. This trust is achieved mainly through quality design and text content. You already know this; if this page looked like this, it's likely you wouldn't have stuck around long enough to be here.
You can have the best looking website in the history of the internet, but if nobody's visiting it's not worth a thing. A great website must be optimized for the keyword terms for which your prospects are searching. This is achieved through strategic development of specific on-page elements (title tags, meta tags, body text keyword densities), proper configuration of page heirarchy, and other boring technical stuff that we'll discuss in detail on our blog.
This one's obvious. In order for a website to be great, it must achieve its goals. You've got a top-notch design that makes a lasting impression? Cool. And you're getting lots of targeted traffic from the search engines? Super! Is the site converting those visitors into sales or leads? If we're the company that built the site, you bet it is!
Business websites, like any other marketing medium, are about final end results. Our team prides itself on being experts on each of the three aspects discussed above; working them together hand-in-hand to bring you those results you need.